Sunday, September 14, 2008

The Trade to host Melanoma Reasearch Benefit

melanomaposter- version 2

The Trade to host Melanoma Research Benefit on Monday, September 15

Who: The Trade- St. Louis' newest rock and roll bar- and the Melanoma Research Foundation
What: Fundraiser to benefit melanoma research, held in memory of Shelia Faye Smith
When: Monday, September 15, 2008 from 5:00pm to 3:00am
Where: At The Trade, located at 3515 Chouteau Avenue, St. Louis (entrance on the rear of building)
How: You can help by donating a minimum of $5 at the door, and enjoy food, live music and games
Why: Because melanoma is the most common form of cancer for young adults, and a cure needs to be found.

Contact: Rachel Smith - rachelwrench@yahoo.com

St. Louis, MO
- In 2007, Shelia Faye Smith passed away due to complications of melanoma, the most deadly type of skin cancer. Upon her death, her son, Jason Smith, and his wife Rachel made a pledge to do all they could to bring awareness to this disease and help in the fight against it. They teamed up with the Melanoma Research Foundation, and are pleased to announce that on Monday, September 15, they will host a fundraiser in which proceeds will benefit research by funding a career development grant with Dr. Alexander Krupnick at Washington University in St. Louis.

Jason and Rachel will host the event at their new drinking establishment, The Trade, located at 3515 Chouteau Avenue in St. Louis, beginning at 5:00pm and going through the end of business at 3:00am. The Trade is located in the lower level of The Complex Nightclub, with the entrance located on the back of the building, right off of the parking lot. The event will be a fun evening of live music, food, games and prizes. A minimum donation of $5 is requested. There will be a raffle, a silent auction and tattoo contest, with prizes and auction items being generously donated by a bevy of local shops and restaurants. The evening will also host the first annual Hoosier Games, including contests in Mexican Golf, washers and wiffle ball. The will also be a "car show" of epic proportions that will wow the spectators. On the patio, live music will be provided by St. Louis favorites Gassoff, Goldtooth and Doc Ellis, and the staff and volunteers will be cooking up good eats all evening.

Nearly 80% of all skin cancer deaths are a result of melanoma, and it is estimated that 116,500 new cases will be reported by the end of 2008. Incidents of melanoma are increasing faster than any other cancer, and an average American's chances of developing melanoma is now at 1 in 60. The incidence of melanoma has increased 690% from 1950 to 2001, and the overall mortality rate increased 165% during this same period.

Living up to the promise they made Shelia, Jason and Rachel, The Trade and the Melanoma Research Foundation are doing what they can to help find a cure for this deadly disease and they ask your help in achieving their goal.

For more information on melanoma or the Melanoma Research Foundation (which is a not-for-profit, IRS-approved 501(c)(3) organization), please contact Program Director William R. Marsch at 800-673-1290.

For more information on the benefit, contact Rachel Smith at by phone at (636) 387-2209, via email at rachelwrench@yahoo.com or by visiting The Trade on-line at http://www.myspace.com/thetradebar.

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